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Behavior Space Alexander Manu

Behavior Space

Alexander Manu

Published January 28th 2013
ISBN :
Kindle Edition
250 pages
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 About the Book 

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product orMoreBehavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge. The size of the behavior space footprint, represents the potential value a product or service offers- the greater the value potential, the greater the monetization potential.Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought.