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The Second Bounce Of The Ball: Turning Risk Into Opportunity Ronald Cohen

The Second Bounce Of The Ball: Turning Risk Into Opportunity

Ronald Cohen

Published
ISBN : 9780753824368
Paperback
304 pages
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 About the Book 

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the worlds leading private-equity investors, argues that the entrepreneurs aim is to take advantage of that uncertainty, forMoreIn business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the worlds leading private-equity investors, argues that the entrepreneurs aim is to take advantage of that uncertainty, for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs, and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohens experience at Apax. It provides guidance about how to take advantage of business opportunity, how to find the right people and the right money, the roles played by personality and luck, and the importance of ethics.