Home » The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change by Florian Kohlbacher
The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change Florian Kohlbacher

The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change

Florian Kohlbacher

Published
ISBN : 9781281792143
ebook
505 pages
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 About the Book 

The current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of theMoreThe current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called silver market, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.